About us

Welcome to Label Pooja Rohra, where tradition meets modern elegance in every handcrafted piece. Founded by Pooja Rohra, a passionate designer with a background in fashion design and a deep love for Indian embroidery, our brand specializes in creating unique, handmade jewelry that tells a story.

Our journey began in October 2020, born out of a desire to transform traditional embroidery into wearable art. We started small, crafting each piece from home and sharing our creations on Instagram.

At Label Pooja Rohra, we believe in the beauty of customization. Whether you're a bride looking for the perfect accessory to complement your wedding attire or a fashion enthusiast seeking a statement piece for your next vacation, we offer personalized designs that reflect your style and vision.

Our mission is to create easy-to-wear, modern jewelry that honors the art of handcrafted techniques while staying rooted in sustainable practices.